Those who call his leadership a cult fail to understand Labour’s invigorated base. The Tories could learn from this
During May’s local elections, Ilford Conservative party printed and distributed a leaflet with no policies and no achievements, bearing the headline, “What we’re doing/have done for ward/area name”. It had mistakenly put out a template. Underneath came numbered bullet points next to a list of what were intended to be accomplishments, which began: “Issue 1 We’ve done: Three lines of text about what issues/projects/policies you’ve already done or are doing or will be doing in your ward/area.” It continued all the way up to Issue 4.
Since the Brexit referendum, the Conservatives have conducted themselves less like a party fit to govern than a calamitous metaphor fit for a meme. If May is not coughing, she’s dancing; if the party conference slogan isn’t falling off the wall during her speech, it juxtaposes the promise “Security, Stability, Opportunity” in 2015 with just “Opportunity” this year. A near-empty conference hall addressed by ministers sits tellingly beside a bustling fringe where leadership contenders top the bill. With the rhetorical vacuity, scripted conviction and managed spontaneity laid bare, all that is left is a hollow shell where a political party might be.
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