Arsenal and Chelsea are participating in a programme designed to haul football into the future. We get a taste with the students
On Monday morning at Google’s snazzy headquarters in Pancras Square a group of students in a second-floor corner office are discussing the particular foibles of their day jobs. Dougie Freedman and David Moss are debating data and its use in recruitment while Steve Walsh, interjecting, points to how difficult it is to gain a true picture of a prospective signing’s character. Jim Fraser, Chelsea’s head of youth recruitment, is talking restrictions and how a failure to qualify for the Champions League leaves a gaping hole in the coffers. Meanwhile Les Ferdinand, operating in another world a few miles down the road at Queens Park Rangers, cracks a broad smile and offers to “play a little violin” in sympathy – to whoops of laughter.
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