Katharine Viner: 'The Guardian's reader funding model is working. It's inspiring'

The Guardian’s editor-in-chief reflects on the state of media today and explains how the support of 1 million readers has enabled us to report and investigate the most important stories of our time

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Three and a half years ago, when I took over as editor-in-chief, we were faced with the urgent challenge of how to make the Guardian sustainable.

The situation looked bleak across the media. Print advertising was in steep decline, and digital advertising growth was going almost entirely to Google and Facebook. News organisations everywhere were searching for answers to the challenge that they were being read more than ever before, but with fewer ways to cover costs. Month by month, more and more news outlets went behind a paywall.

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