‘I didn’t think models were being treated as people. So we borrowed a farm, put some in masks – and shot them in a cow barn then a pigsty’
This was taken at a time when I was becoming a little jaded about fashion. It’s a commentary on the way I thought some models were treated, right in front of me. I felt they weren’t being treated like people. I had done another project, Breeding, about how models have an almost homogenous look, with everything equal and in particular proportions. So I suppose I was already interested in livestock as a theme.
People always call me a fashion photographer, but really I’m a commercial portrait photographer. I’ve never felt I fully belonged in the fashion world, particularly the churning business side of it all. You hear these ridiculous things, like someone saying: “I have to fly this dress on Concorde!” Why would you ever have to fly a dress on Concorde?
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