The Poundland engagement ring is perfect – I'm not surprised they've sold 20,000

The Poundland engagement ring is perfect – I'm not surprised they've sold 20,000 | Zoe Williams

These days, no one can afford a ‘real’ ring, so what’s wrong about opting for a cheap ‘placeholder’?

I can remember exactly where I was (a pub) when I first discovered the economics of wedding and engagement rings, I was that astonished: the groom is supposed to spend three times his monthly salary on the item. The reason it should be so expensive is that the ring has many functions; a gesture of such great love it should cost more than a boiler; a symbol of individual wealth becoming irrelevant as two destinies are conjoined; and a signal to the rest of the world of the scale of the catch you have just landed. But if it seemed ridiculous in the 90s, it seems even more outlandish now. Savings are so last century.

Poundland recently came to the rescue with a £1 “placeholder” ring: the idea is that you choose your real ring together, but this is a myth, like “first-time buyer”. No one can afford a “real” ring, or a separate wedding ring, least of all when they have to get married. The 20,000 “bling rings” Poundland sold, in a week, will be the rings everyone says “I do” to.

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from The Guardian http://bit.ly/2SA8HEz

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