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The New HBO Max is competing with Netflix by giving you ‘Friends’ and ‘Game of Thrones’ for $15 a month

Daenerys Targaryen of “Games of Thrones” surveys her army. HBOMax, WarnerMedia’s new streaming service, will feature all of HBO’s shows, like Game of Thrones, plus new programing. | HBO

HBO Max will have plenty of competitors, including Netflix and Apple and Disney’s new streaming services.

WarnerMedia’s new HBO Max streaming service, which will feature all of HBO’s programming plus new shows, and repeats of old ones like Friends, will launch in May, and cost $15 a month — the same price that the existing HBO service costs.

Executives from AT&T and WarnerMedia unveiled the price and launch date of the service at an investor event on Tuesday.

At first, millions of people won’t pay anything at all for the new service: AT&T plans to give away one-year subscriptions of HBO Max to 10 million of its phone customers who already pay for HBO; the company says it will offer the service as part of some of its phone and broadband bundles for free.

When it does go on sale, HBO Max will have many competitors who are also trying to attract consumers’ time and money. In addition to Netflix, that will include Apple and Disney’s new services, which are launching next month. And next spring Comcast’s NBCUniversal will launch its own Peacock streaming service.

WarnerMedia hopes to bring in HBO Max subscribers by promoting the stuff they can already get on HBO, plus a combination of old shows like Friends, Big Bang Theory, and South Park. It will also have exclusive original shows like Strange Adventures, based on the DC superhero franchise WarnerMedia owns, and Raised by Wolves, a science fiction series from Ridley Scott, the director of films including Alien, Blade Runner and The Martian.



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